Infomercial Fitness Pitchman Offers Shape-Up Tips

"Body by Jake" creator Jake Steinfeld served under Calif. Governors Arnold Schwarzenegger and Jerry Brown as Chairman of the California Governor’s Council on Physical Fitness and Sports.

High-energy infomercial fitness pitchman Jake Steinfield has developed a following among insomniacs that dates back to the Age of Kurt Cobain.

Since creating “Body by Jake” in 1990, he's gained a reputation as the “trainer to the stars” with a client list that includes Harrison Ford (to get in shape for the movie “Indiana Jones and the Temple of Doom”), Steven Spielberg and Priscilla Presley, among others.

He's also served under Calif. Governors Arnold Schwarzenegger and Jerry Brown as Chairman of the California Governor’s Council on Physical Fitness and Sports, and is now chairman of the National Foundation for Governor’s Fitness Councils.

Here are Steinfeld’s tips for keeping your "Body by Jake":

  1. Everything in moderation. When it comes to practice (whatever your sport may be) or working out, go hard, but don’t over do it. It is important, however, to do a little bit everyday to help your strength and endurance.
  2. Nutrition is major. If you put junk in your body, you play junky. You want to be a lean horse for a long race. This is a family challenge, have fun with menu ideas that works for the whole gang.
  3. Don’t make sports or fitness a second job. Don’t make yourself nuts — patience is important, along with practice and persistence.
  4. Have fun: Find an exercise that you enjoy doing. If you enjoy the exercise, you will continue to do them.
  5. Find one day a week to eat whatever you want. Steinfeld likes to indulge on Saturdays. “It’s something I look forward to. Every Saturday I get up in the morning and I eat whatever I want. I love ice cream, pizza and M&M’s and I eat them all. Saturday night comes around and I say, ‘I’m never doing this again, my stomach hurts.’ But by Thursday I can’t wait for Saturday,” he said. It’s good for your mind, body, soul and family.  
  6. Try to work out together. Family participation is so important, Steinfeld explained, to help fight childhood obesity. If the family takes responsibility for themselves, it is amazing what happens.
  7. At the end of the day, “Don’t Quit!” which is Steinfeld’s motto. “Don’t quit on you and don’t quit on your family,” he said. 

If you are interested in getting more information, products or suggestions on how to get in shape, go to Jake Steinfeld’s website, BodyByJake.com. If you want to read Patch’s interview with Steinfeld, . To check out Steinfeld’s and Morrow’s book, click here to find it on Amazon.com.  


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Body by Vince Chutney August 23, 2012 at 11:23 PM
Jake forgot the most important tip of all: You don't have to pay anyone a dime to get in shape. Running, walking, push-ups, pull-ups, sit-ups, diet restraint and self-discipline are all free of charge last time I checked.


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