Pacifica Police, Sheriff's Office Crack Down on Calls, Texts While Driving

If you’re a habitual car texter, April might be the month to finally kick the habit. If you’re caught texting or operating hand-held cell phones this month, expect to fork out a minimum of $159 for a ticket. Subsequent tickets will cost $279.

The Pacifica Police Department, the County Sheriff’s Office, the California Highway Patrol (CHP) and other law enforcement agencies are beginning their “Zero Tolerance” Distracted Driving Enforcement Operation. Over 225 local agencies and 103 CHP area commands will participate in this campaign through the month of April.

The Pacifica Police Department will not be deploying any additional traffic officers in April, but Captain Dave Bertini said they will be extra vigilant.

"Officers are being told to be extra aware to people texting while driving or talking on their cell phones," he said. "If they are, they'll be pulled over and issued a citation."

The San Mateo County Sheriff's Office will be deploying some deputies to enforce the crackdown, however.

“Cell phone use and texting while driving is such a serious concern that we are putting deputies on the road to enforce zero tolerance,” said Sheriff Greg Munks. “Is that text message or cell phone call really worth $159?”

Drivers who use hand-held devices are four times as likely to get into crashes than drivers who don’t use the devices while driving, according to the California Office of Traffic Safety. Younger, inexperienced drivers under 20 years old have the highest proportion of distraction-related fatal crashes. In addition, studies show that texting while driving can delay a driver’s reaction time just as severely as having a blood alcohol content of a legally drunk driver.

"I would think that hopefully it would be self-evident to people that distracted driving is very dangerous," Captain Bertini said. "Talking on the cell phone is one thing, but texting is like typing while driving, it's very unsafe. A driver's eyes are off the road and mind is off the road and it is very easy to get into an accident."

Studies show that there is no difference in the risks between hands-free and hand-held cell phone conversations, both of which can result in “inattention blindness” which occurs when the drivers’ focus is on the phone conversation and not on the road, according to the California Office of Traffic Safety.

“It’s very difficult to resist the urge to check an incoming text or answer a cell phone call,” said Office of Traffic Safety Director Christopher J. Murphy in a statement. “That’s why we are stepping up enforcement and public awareness efforts. Convincing California drivers to wear seat belts 20 years ago wasn’t easy either, but in 2010 more than 96 percent buckled up and thousands of lives were saved.”

The Office of Traffic Safety offered tips to minimize distractions in the vehicle

• Turn your phone off or put it out of reach before starting the car.
• Alert callers that you are unable to take calls when driving by changing your voicemail message.
• Make it a point not to call or text anyone who may be driving, such as during the commute to and from work or school, especially parents calling teen drivers.
• If you do need to make an important call or respond to a text message, pull over to a safe place to do so.
• If going cold turkey is too much of a stretch and you just can’t turn your phone off, consider using one of the available mobile phone apps that holds calls and incoming texts.