Pit Bull: ‘She Fell Off a Ladder’ Claim is Unfounded

The website that published an opinion piece stating that Darla Napora fell off a ladder and was not mauled by her pet pit bull is the subsidiary of a major public relations company.

This article was first published on Aug. 18, 2011

The idea that a Pacifica woman, who medical experts say was mauled and killed by her pet pit bull, instead fell off of a ladder and was being nudged by the dog when her husband discovered her dead, comes from a public relations company's subsidiary, not a news agency.

The Clarity Media Group, a public relations firm that specializes in teaching companies to make the media believe what they want it to believe, owns the Anschutz Co., which was initially involved in the oil and gas business before it acquired Examiner.com. The article asserting 32-year-old Darla Napora fell from a ladder and died of a fractured skull originated on Examiner.com.

Clarity Media Group tells potential corporate clients on its website it will focus on "crafting" sound bites they believe journalists will inevitably use. 

"First, through media training, we will help you discover and hone your own messages so they resound with clarity and conviction," Clarity’s website reads. "To make them unforgettable, we will craft them into quotes and sound bites journalists will not be able to resist."

The author of the Examiner.com article, Cindy Marabito, from Austin, TX, is a pit bull advocate who wrote a book that is, according to her own account, "a tell all book about rescuing pit bulls from death row for over twelve years." Marabito wrote the following: "According to residents of the Napora neighborhood, the dog did not maul Darla Napora, 'just found out that the woman fell off a ladder and hit her head... .'"

This quote has not been validated nor confirmed by authorities investigating the incident or any news agency covering the tragedy. The neighbor who said it has never been identified.

When reached, a spokeswoman for Examiner.com said any issues with its content, including those pertaining to accuracy, should be taken up with the author of the article in question.

Based on preliminary autopsy results, the San Mateo County Coroner said Darla Napora died of blood loss coupled with shock from dog bites and there was no blunt force trauma on her body (which would have been found had she fallen from a ladder).

To follow news about Pacifica and surrounding areas and stay up on local events, visit Pacifica Patch on Facebook and "like" us here. Follow us on Twitter here, too.

Alyssa Jenkins August 22, 2011 at 03:39 AM
Hey, guys, while you're debating whether this move was pro-pit bull or anti-pit bull, I feel like you're missing the point: a PR agency *invented* "news," and the Examiner.com ran the "news," and had real journalists not discovered this, the news-reading population could have been led down the primrose path. The larger issue is the extent to which our news is polluted by "facts" invented by those who can most likely profit off of them. The moral: read, read, read, and fact-check extensively. And just because you read it in one place, it doesn't make it true.
Conrad Peterson August 22, 2011 at 03:54 AM
Bravo, Alyssa Jenkins. And here's another point: that examiner.com site will publish any made-up nonsense with no fact-checking. And even when later, credible reports show that the original article was BS, it stays on the site because examiner.com is only interested in number of hits. They are not a source of news. It's purely entertainment, like the National Enquirer. Believe nothing you read on that site unless it's verified by some other credible news agency.
JDavis August 22, 2011 at 07:23 AM
Alyssa: I have to agree, the primary point of this article is to expose how the original story was re-packaged into something sensational and devoid of fact. Good call!
dogcentric August 22, 2011 at 11:41 AM
JDavis and Alyssa, Actually, the original story was flat out lies that pit pushers advanced (and spread all over the internet) NOT because they wanted to "sensationalize" the story (it is far less sensational for a woman to die falling off a ladder than it is for her to be mauled to death by the dog she loved--especially when she is a member of a group lobbying for everybody to believe that pit bulls are safe) but because they had an agenda. That agenda is to obscure pit bull dangerousness. After it was conclusively demonstrated that Gunner killed Ms. Napora, the pit pushers immediately moved on to the "he couldn't have been a pit bull" excuse because he supposedly weighed 125 pounds. (Never mind that there are 125 pound pit bulls and Gunner DIDN'T weigh 125 pounds, anyway). Again, no facts, just an all out effort to obscure the truth of what happened here. Pit pushers use this same technique with virtually all the "facts" they rely on. You see them citing ridiculous, non-scientific "studies" from pit pusher websites (such as "National Canine Research Foundation") in order to obscure the truth. The end result of the pit pusher efforts is that pit bulls keep dying in horrific numbers and human beings keep being killed by pit bulls on a regular basis. But at least the irresponsible pit bull breeders can continue to make a nice profit....
Rebecca Lorenz August 24, 2011 at 02:49 AM
How cruel to make up a story (ladder fall) about someone's death. Purposely lying and inflicting emotional pain and suffering on this woman's husband in order to make money? Are there laws regarding this type of "reporting?" Don't our laws prohibit monetary gain, capitalizing on someone else's sorrow and misery?
kuuipo August 24, 2011 at 04:27 AM
dogcentric: You may be right, but wondering how you could possibly know with absolute certainty the motivation of people unless you're inside their heads. I'm open to believing your assertions, but it's your pompous attitude that I take exception to...or maybe it's your sarcasm...or maybe I'm just tired of you acting like the very pit bulls you claim are so globally horrible...sheesh. Could you please give it a rest? Do you not see you are constantly repeating yourself over and over again? It's really quite tedious and monochromatic.
phil August 24, 2011 at 07:01 AM
In regards to the Pit Bull attack in Pacifica. Pit Bulls do not reach 125-130 lbs(as reported in this case) My Pit Bull Domino weighs 68 lbs which is ideal. The fact is, any large short haired dog that attacks someone, the media calls a Pit Bull. This leads to a false annual report of Pit Bull attacks. This "bad press" atracks bad dog owners and the cycle continues.............
phil August 24, 2011 at 07:58 AM
This goes out to the "dogcentric" type people who believe everythig they read!! If a half German Shepard half Pit Bull mutt attacks someone it goes on the Pit Bull list for annual dog attacks. In other words..if every shepard type dog went on the German Shepard list, German Shepards would be the #1 bad dog and so on.. My wife and I have owned Pit Bulls for 20 years(as family pets) We would be so upset if they got banned!! Thats like saying if a person (of color) commits a crime the whole race should be to blame. The fact is - the #1 bad dog is a MUTT, but they all go on the Pit Bull list. The sad thing is - - some people like the "bad" Pit Bull image and this leads to animal abuse and more headlines. All my dogs have been neuterd and love other dogs and children. So many people I have run into at dog parks say they have a Pit Bull but they are amstafs or american bulldogs or some other "bully" bread.
Jane Dough August 24, 2011 at 08:36 PM
@Kuuipo- Just do a quick google search and type in 'dogcentric' 'sheela na gig' and the word pit bull. These two have wayyyyyy too much time on their hands- they follow eachother all over the web looking for articles related to dog attacks and specifically Pit bull attacks and then spend countless hours posting countless anti-pit bull & hatred everywhere. best to just ignore and do your own research...they cite dogsbite.org because they prob. own the page- together
dogcentric August 26, 2011 at 11:29 AM
Kuuipo, Nope. I won't "give it a rest" because people keep getting mauled (and sometimes dying) and pit bulls and other dogs keep dying because of irresponsible pit bull breeding. I am not sure where you think I claim that pit bulls are "so globally horrible." Nor am I sure what your solution is to the pit bull crisis. Please tell us. By the way, don't believe anything that Jane Dough says. Like most pit pushers (see what this article is about) , she just makes up stuff if the actual facts are inconvenient to her. I don't typically cite Dogsbite, nor do I have any affiliation with Dogsbite. I do appreciate that Dogsbite does what no pit pusher website will do--which is describe EVERY fatal attack by dogs in this country and list the breeds. The pit pushers won't do it, because it...um...makes it clear that there is a huge, disproportionate problem with pit bull dangerousnes.
dogcentric August 26, 2011 at 11:35 AM
Phil, Too late. Many pit pushers already tried the "Gunner could not have been pit bull because he weighed 125 pounds" defense. That one failed because: 1. Plenty of pit bulls weigh 125 pounds. In fact, many pit bull breeders (irresponsible, but hey, almost all pit bull breeders are irresponsible so there is nothing new there) are breeding pit bulls specifically for huge size and heavy weights. They advertise dogs weighing in excess of 125 pounds. 2. Anyway, Gunner did NOT weigh 125 pounds. According to reports from vet visits his weight was well within the range typical of American Pit Bull Terriers. The media hasn't done its job when it comes to researching (and publishing) everything that is known about Gunner, specifically where he came from and who his breeder was. There are probably full siblings of this dog (who apparently snapped without warning and mauled his owner to death, despite being doted upon by this owner) out there with oblivious owners.
kuuipo August 26, 2011 at 04:56 PM
As I stated earlier, I am OPEN to some (though less and less) of what you say. It's your method and progressively diluted premises I don't agree with...regardless of the argument, it's technically quite weak. If you disagree with what I've said, then simply look at the results of your arguments...nothing...you're chasing your own proverbial tail. How smart is that? You keep going around in circles without results or biting yourself. If you won't give it a rest, then at least wise up. I'm anti-maulings just like everyone else. I'm also anti-circular diatribes. Don't expect others to be open to new ideas when you yourself are as closed minded as they are. Use logic. Strengthen your arguments. Be reasonable. You may have a chance. Change your methodology. Unless and until that happens, say whatever you wish. I'm fast forwarding through the noise to other arguments that are more sound. At this point, you sound like blah blah blah. Do yourself a favor...sheesh.
dogcentric August 27, 2011 at 11:48 AM
Kuuipo, Do you have any substantive comments to make? Indeed, even your efforts to be personally insulting don't give specifics and are, well, strange. What "progressively diluted premises?" What flaws of "logic" do you see in my posts? Better yet, why don't you just talk about the topic and tell us YOUR ideas for coping with the pit bull crisis? I've told you mine: Mandatory spay/neuter of all pit bulls and pit bull mixes except AKC and UKC-PR registered show dogs. Yes, I keep repeating it. That is because people (like you?) are desperate to avoid talking about actual solutions to the pit bull problem. Let's stick to that, huh?
kuuipo August 27, 2011 at 04:03 PM
dogcentric: <sigh>....
Rebecca Lorenz August 27, 2011 at 04:52 PM
Maybe there is an on-line forum somewhere for discussing pit bulls? The only reliable fact that I could find is that pit bulls appear to be the only dogs that will attack and actually KILL people for no apparent reason. Even this may not be true, I don't know. The news here told us that the pregnant owner of a 2-year-old un-neutered male pit bull was mauled to death by her own dog. Perhaps it is time to end the discussion of pit bull personalities in this forum. It's sad and this is not the place to argue about pit bull dogs. This is the place to tell Darla's husband how sorry we are and that we hope he can find some peace.
dogcentric August 28, 2011 at 12:32 PM
Actually this thread is about the media response to the fatal mauling of a pit bull owner by her own dog. It is really NOT "the place to tell Darla's husband how sorry we are." One reason that you have no idea about the realities of pit bull dangerousness, Rebecca, is because of a concerted effort by pit pushers to obscure the facts about pit bull dangerousness. When Ms. Napora was killed, they imeediately began to disseminate falsehoods, such as that she fell off a ladder and that Gunner was not a pit bull. I promise you that after some future event when a pit bull kills somebody, some pit pusher will say "Well, that is all media lies--remember that woman in California where the media blamed the pit bull but she really fell off the ladder." For many people, the lies spread by pit pushers become facts, to be repeated in the future.
phil August 29, 2011 at 05:01 PM
i agree that there is so many irresponsible pit bull breeders, but the more you bash them, the more attractive they become to bad people and more and more people will suffer!!! My wife and I love animals. We have owned pure breed Pit Bulls for almost 20 years, always one at a time and always neutered. We are proud that our dogs all loved children and other dogs. My 4 year old Domino goes to dog parks and will play with 10 different breeds at once. Everyone loves him. My friends German Shepard bit his bottom lip off and he had to have is sewn back on. But shepards don't make headlines. Please tell me why my wife and I are able to own Pit Bulls for 20years and have no problems with them?? I could not make my Pit Bull attack someone if I tried. Every dog owner should be carefull and responsible and if their dog shows aggression the owners should seek professional help. My wife and I love our Pit Bull so much. We would have missed out on having wonderful pets if we believed they are all monsters.... .........well, time to walk my dog
phil August 29, 2011 at 05:19 PM
Are my wife and I supposed to give up are beloved pure bred Pit Bull Domino? Or forget the 20 wonderfull years we spent owning pure bred Pit Bulls??? WHAT DO YOU WANT GOOD PIT BULL OWNERS TO DO OR SAY about you bashing our pets??????Should we kill our beloved pets. What do you want from us????????
phil August 29, 2011 at 06:49 PM
dogcentric. We are PET pushers not Pit pushers. You make it sound like pit bull owners don't care about the poor lady who was killed. There is not ONE comment on this page of someone "pushing" killer mean dogs!! This may be hard for you to believe, but some of us are good family people who love animals.
kuuipo August 29, 2011 at 07:05 PM
@Phil: While I take exception to the notion that the #1 bad dog is a mutt, I appreciate much of what you have posted. Try not to reason with @dogcentric because they are far too myopic and illogical to make sense. There's no sense in listening to them. If you notice, nobody else is, likely for the very reasons I cited.
phil August 29, 2011 at 07:41 PM
kuuipo, thanks for your comment. All that dogcentric is doing is posting comments that are going to attract more bad breeders and dog owners because they love the bad image. they are contributing to what they are against. I posted a picture of my dog Domino at the top of page, check it out. dogcentric has No solutions. Am I supposed to get rid of my pet and delete the 20 wonderful years I have spent raising pit bulls as neutered loving pets ??? I don't think so. Thanks again...
kuuipo August 29, 2011 at 07:50 PM
@phil: Domino is the perfect name for your short person who also looks very sweet. Great family photo! If we see you out and about we'll be sure to say hello. Nevermind those who clearly have such big chips on their shoulders their vision is obstructed and can't see others' perspectives. Just keep on keepin on.
phil August 29, 2011 at 09:52 PM
Rebecca, I like what you said about Darla's husband. Maybe we are all getting to carried away with the whole Pit Bull thing. The point is "someone died" . At the top of this page you will find 2 photos of my Pit Bull Domino. He is so great with other dogs and children. My family loves him. Take care..
Rebecca Lorenz August 30, 2011 at 02:02 AM
Thank you. I was talking to someone recently about horses -- he's had them forever, and he's about 70 years old. He told me that you must be the master of the horse. It has to respect you and will become "cagey" if you are not willing to be the "boss." I've had enough strong-willed dogs to know this is true. Maybe this is part of the problem, people not having the mental/emotional "control" over their dogs? (any dog). Sometimes folks treat their dogs like babies, then the dog pitches a "fit" and bites someone? I know that my German Shepherd and my husky did NOT like baby talk. Anyhow, just an idea. We love our animals, but they are still animals and will act like animals -- bless them! I don't mean hit or kick the dog either, just let it know that you are the boss, not them, and that means 100% of the time.
Concerned August 30, 2011 at 05:57 AM
Think animal-dog-breed! Exercise-discipline-and then affection! Many dog owners treat their dogs like they are kids, but they are dogs/animals! Before you own a dog, make sure you can put the time and effort into making/sustaining their mental health and then there wouldn't be sooo many unruly, bad animals! By the way, keeping dogs in a backyard (big or small) doesn't constitute as exercise either!
phil August 30, 2011 at 04:07 PM
Judy ann, so why are you on this site then??? Some of us "PET PUSHERS" are good family people with family pets and childdren. I am against anyone "pushing" bad mean dogs. I don't see that in this collum. You and dogcentric should be happy that nice people rescue Pit Bulls and give them good safe homes. Look at the top of this page. That is my wife and I with our Pit Bull Domino. Are we supposed to put him to sleep because you hate him?????? What do you want pit owners to do???????
phil August 31, 2011 at 08:26 AM
DOGCENTRIC, HOW DOES IT FEEL TO BE SO BRAIN DEAD.YOU MAKE ME FEEL LIKE I AM IN 6th GRADE AGAIN. THANKS. YOURS TRULY "THE PET PUSHER" By the way... I am getting a Dalmation next week, Is that ok with you?????????
phil September 01, 2011 at 05:16 PM
judy ann ayals. Here is my answear to you! I spend time defending them because the city I live in is voting on banning them and my wife and I do not want to put our sweet pet to sleep. We love him. I have owned pit bulls for 20 years and have taken great care to train them and neuter them. My dogs play with children and other dogs. They are like golden labs. It makes me sick to hear stories of mean killer dogs. I am not defending bad ones and I will never breed them. I just want to keep my family pet. My pit bull Domino is not even 4 years old yet. I intend to keep him for a long time but now it looks like my wife and I have to vote against you haters so we can continue to take Domino to dog parks and beaches. This is why I am a pit pusher(really i am a Pet Pusher)
Jaloney Caldwell October 25, 2012 at 03:31 AM
THIS SATURDAY The First National Public event for victims of Pitbulls & other dangerous dogs. Victims are coming to the FREE EVENT from across the USA and Canada. Police on-site security, two lives bands, a food vendor along with several national speakers on the issue of dangerous dogs, including Tony Solesky and Colleen Lynn of Dogsbite.org. 12 Noon in Lincoln Park,4325 South Pantano Rd, Tuscon, Az 85730 on October 27th, 2012. Churches, and business groups are welcome to come out to help raise awareness and show support. We kick off the event with a short walk at Noon and we will carry posters of victims that cannot attend due to the severity of their injuries, or due to the fact that they were killed by a pitbull. DOGS ARE PROHIBITED AT THE EVENT. a playground is onsite. The Free event will run until 7 p.m. http://walkforvictimsofpitbulls.blogspot.com/ https://www.facebook.com/Walkforvictimsofpbodd?ref=ts
Dog Dog Dog April 28, 2013 at 10:46 PM
Here's a pretty good summary of Cindy Marabito. http://therealcharliestory.wordpress.com/2013/04/28/exiled-dog-blogger-cindy-marabito-spouts-inaccuracies-and-attacks-dog-lovers/


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