The Pacifica Planning Commission has approved a Master Sign Program which will allow businesses at Pedro Point Shopping Center to exceed the maximum signage restrictions set by the city's municipal code.
The municipal code allows a maximum ratio of 0.75 to 1 for the square footage of signage versus linear footage of a storefront.
Property owner for tenants at the Pedro Point Shopping Center which included a signage exception of a proposed 1.25 square footage ratio.
Though the Master Sign Program and signage exception have already been approved, tenants of Pedro Point Shopping Center will be notified and anyone disagreeable to the design plan will have ten days to appeal to the planning commission.
Businesses at this shopping center include Annabee's Doggie Boutique and Cafe, and Ace Hardware and Garden Center.
The Pacifica Planning Commission praised Chen for conducting extensive research on proposed signage and the dimensions of existing signs at Pedro Point Shopping Center.
It was also noted during the commission meeting that this proposal would bring about a much-needed aesthetic change to the shopping center. Commissioner Tom Clifford even suggested that the Master Sign Program should include a monument sign.
A monument sign would be a sign that provided an identifying reference to Pedro Point Shopping Center. This type of sign will often display the logos of businesses within the center (Fairmont Plaza has such a sign).
"A [monument sign] would be a great improvement to the shopping center," said commissioner Celeste Langille.
Since this monument signage was not already included in the proposed Master Sign Program, Langille said that public input should be considered if Chen were to follow-up with a permit for a monument sign.
"I would like to commend the applicant for investing in his property. I think the public would benefit from seeing [a monument sign]," said Richard Campbell, Planning Commission chair.