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Sign Rules Amended for Pedro Point Shopping Center

Businesses at Pedro Point Shopping Center received an exception from city-wide business sign regulations.

The Pacifica Planning Commission has approved a Master Sign Program which will allow businesses at Pedro Point Shopping Center to exceed the maximum signage restrictions set by the city's municipal code. 

The municipal code allows a maximum ratio of 0.75 to 1 for the square footage of signage versus linear footage of a storefront. 

Property owner for tenants at the Pedro Point Shopping Center which included a signage exception of a proposed 1.25 square footage ratio. 

Though the Master Sign Program and signage exception have already been approved, tenants of Pedro Point Shopping Center will be notified and anyone disagreeable to the design plan will have ten days to appeal to the planning commission. 

Businesses at this shopping center include Annabee's Doggie Boutique and Cafe, and Ace Hardware and Garden Center. 

The Pacifica Planning Commission praised Chen for conducting extensive research on proposed signage and the dimensions of existing signs at Pedro Point Shopping Center.

It was also noted during the commission meeting that this proposal would bring about a much-needed aesthetic change to the shopping center. Commissioner Tom Clifford even suggested that the Master Sign Program should include a monument sign.

A monument sign would be a sign that provided an identifying reference to Pedro Point Shopping Center. This type of sign will often display the logos of businesses within the center (Fairmont Plaza has such a sign). 

"A [monument sign] would be a great improvement to the shopping center," said commissioner Celeste Langille. 

Since this monument signage was not already included in the proposed Master Sign Program, Langille said that public input should be considered if Chen were to follow-up with a permit for a monument sign. 

"I would like to commend the applicant for investing in his property. I think the public would benefit from seeing [a monument sign]," said Richard Campbell, Planning Commission chair.  

Thomas H. Clifford June 07, 2011 at 01:31 PM
One correction Anastasia. The Ace Hardware and Garden Center is not in the Pedro Point Shopping Center.
Anastasia Crosson June 08, 2011 at 05:31 PM
I've lived in, and now work in, Pacifica for many years. And I have to agree with you, I thought the ACE Hardware store in the lot behind Pedro Point Shopping center was a completely different shopping center. But, according to this it is on in the same: http://www.cityofpacifica.org/about/business/pedro_point.asp
Thomas H. Clifford June 08, 2011 at 09:51 PM
Anastasia even though Fresh & Easy is connected to the Pedro point Shopping center it is not part of it and Ace hardware is across the road from it The master sign program we approve Monday night only applies to the other shops in that mall. Separate parcels and different owners. I know it looks like it should be one but it is not.
Anastasia Crosson June 08, 2011 at 11:56 PM
Interesting, thanks for the clarification.

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